Last updated: December 17, 2025

This Cookie Policy explains how PXL LAB LTD, a company incorporated in England and Wales (“PXL LAB”, “we”, “us”, or “our”), uses cookies and similar technologies when you visit our websites, dashboards, and applications (collectively, the “Services”).

This Cookie Policy should be read together with our Privacy Policy, which explains how we process personal data more broadly.

1. What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website.

Cookies may be set by us (first-party cookies) or by third-party providers (third-party cookies) whose services we use.

Cookies help us recognise your device, remember preferences, and improve how our Services function.

2. Why We Use Cookies

We use cookies and similar technologies to:

• ensure the secure and proper functioning of the Services;

• enable authentication and user sessions;

• remember preferences and settings;

• analyse usage and performance to improve our Services;

• comply with legal and regulatory requirements.

Where required by law, we only use non-essential cookies after obtaining your consent.

3. Types of Cookies We Use

3.1. Strictly Necessary Cookies

These cookies are essential for the operation of our Services and cannot be disabled through our systems.

They are used for:

• security and fraud prevention;

• user authentication and session management;

• load balancing and system stability.

Legal basis: legitimate interests (Article 6(1)(f) UK GDPR) and necessity for service delivery.

3.2. Performance and Analytics Cookies

These cookies collect aggregated and statistical information about how users interact with our Services (e.g. pages visited, errors, performance metrics).

They help us understand usage patterns and improve functionality and reliability.

Legal basis: consent (Article 6(1)(a) UK GDPR).

3.3. Functional Cookies

These cookies allow the Services to remember choices you make (such as preferences or settings) to provide enhanced and personalised features.

Legal basis: consent (Article 6(1)(a) UK GDPR).

3.4. Advertising and Targeting Cookies

Where applicable, these cookies may be used by us or third-party partners to measure the effectiveness of marketing campaigns or to deliver relevant content.

These cookies are only set after you have provided explicit consent.

Legal basis: consent (Article 6(1)(a) UK GDPR).

4. Consent Management

When you first visit our Services, you are presented with a cookie banner allowing you to:

• accept all cookies;

• reject non-essential cookies;

• customise your cookie preferences.

No non-essential cookies (including analytics or advertising cookies) are placed on your device unless and until you provide consent.

You may withdraw or modify your consent at any time through our cookie settings panel or browser controls.

5. Third-Party Cookies

We may use third-party service providers (such as analytics or infrastructure providers) who set cookies on our behalf.

These third parties process data in accordance with their own privacy and cookie policies and are required to comply with applicable data protection laws, including UK GDPR.

We do not control third-party cookies directly.

6. Cookie Retention Periods

• Session cookies: expire when you close your browser.

• Persistent cookies: remain on your device for a defined period, typically up to two (2) years, unless deleted earlier.

Retention periods vary depending on the purpose of the cookie.

7. Managing Cookies Through Your Browser

Most web browsers allow you to control cookies through their settings, including deleting or blocking cookies.

Please note that disabling or blocking certain cookies may impact the functionality or availability of the Services.

8. Legal and Regulatory Compliance

We comply with:

• the UK Privacy and Electronic Communications Regulations (PECR);

• the UK General Data Protection Regulation (UK GDPR);

• guidance issued by the UK Information Commissioner’s Office (ICO).

Where cookies involve the processing of personal data, the legal basis is:

• legitimate interests for strictly necessary cookies;

• consent for all non-essential cookies.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or our Services.

Any material changes will be communicated via our Services or other appropriate means.

The “Last updated” date at the top of this page indicates when the policy was most recently revised.

10. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us:

PXL LAB LTD

Email: support@pixality.ai

Website: https://pixality.ai